Isu Lokuxoxisana Ngenkundla Yokudlala Yangaphakathi Nezindawo Zokuthenga Ezinkulu: Ukuqinisekisa Indawo Enhle Nokuqasha Okuhle

Noma ubani ohlela ukwenza lokho vula inkundla yokudlala yangaphakathinoma Inkundla Yokudlala Yangaphakathi ngaphakathi kwenxanxathela yezitolo, ukuxoxisana nabaphathi benxanxathela yezitolo kuyisici esibaluleke kakhulu. Lokhu kuxoxisana akugcini nje ngokunquma izindleko zakho zokuqasha kodwa futhi kuthinta ikusasa lakho ngqo.inkundla yokudlala yangaphakathiIndawo ka-'s, ukuhamba ngezinyawo, kanye nokuncintisana emakethe. Njengoba ushilo, ukuqasha okuphezulu kakhulu kwenza ibhizinisi lingaqhubeki. Kodwa-ke, izitolo ezinkulu ngokwemvelo zithambekele ekubhukheni izindawo zazo ezinhle kakhulu "zemikhiqizo ethembekile" eziyethembayo. Ngakho-ke, isu lakho lokuxoxisana kumele lijikeleze imiqondo emibili eyinhloko "yamandla omkhiqizo" kanye "nokwahluka."

1. Amandla Okungena Komkhiqizo: Ukuxoxisana Nge-Leverage
Umgomo wokusebenza kwesitolo esikhulu ukukhulisa inani eliphelele. Bakhetha ukwethula izinhlobo ezinamandla ezingadonsela ithrafikhi esezingeni eliphezulu, zithuthukise isithombe sesitolo esikhulu, futhi zikhiqize ukuxhumana okuhle nabanye abaqashi. Umuntu ongaziwa noma inkampani entsha, emehlweni esitolo esikhulu, ivame ukumela ukungaqiniseki okuphezulu kanye nenani eliphansi lomkhiqizo. Yingakho nje umuntu oxoxisana nomuntu ngamunye evame ukugcina enerenti ephezulu kanye nezindawo ezimbi (amakhona noma izitezi eziphakeme).

Isu lokuwina yileli:

Bambisana Kuqala, Xoxa Kamuva: Umsebenzi wakho oyinhloko akusikho ukuxoxa ngokuqasha ngqo nesitolo. Kunalokho, sebenzisana nomuntu ohloniphekile inkundla yokudlala yangaphakathi uhlobo oluqashelwa emakethe kanye nomlando ophumelelayo, mhlawumbe ngemodeli ye-franchise noma ye-joint venture.

Xoxa "Njengokungena Komkhiqizo": Gunyaza noma sebenzisa igama lomkhiqizo ukuqhuba ingxoxo. Uhlobo ngokwalo luyipasipoti yokuthola imigomo engcono. Ukwethemba kwesitolo kumkhiqizo owaziwayo kudlula kakhulu lokho kumuntu ngamunye, okukuvumela ukuthi:

Indawo Ephephile Esezingeni Eliphezulu: Izitolo ezinkulu zizimisele ukwabela uhlobo lwemikhiqizo izindawo ezinabantu abaningi, ezibizayo (njenge-atrium eyinhloko noma eduze kwezitolo ezithengisa izinto eziqinile), zithemba ukuthi luzoheha futhi lugcine amakhasimende.

Finyelela Imigomo Efanele Yokuqasha: Ngenxa yamandla abo okusebenza azinzile kanye nekhono lokushayela ithrafikhi, izinkampani zivame ukuvikela indawo ngerenti ephansi ngemitha yesikwele noma isakhiwo serenti esihle kakhulu (isb., irenti ephansi + ikhomishini yokuthengisa). Lokhu kuguqula ngempumelelo ubuthakathaka bakho bokuxoxisana bube yinzuzo yomkhiqizo.

2. "Ukuzidela" Okudingayo: Ukwakha Isithiyo Sokuncintisana
Kwamafomethi okuhlangenwe nakho afana izinkundla zokudlala zangaphakathi zezingane ezinetimu, isivumelwano sobunye (noma ilungelo lokusebenza kuphela) siyisihluthulelo sokuvikela utshalomali lwakho. Ngaphandle kwesigatshana sobunye, isitolo singase sethule umncintiswano wakho oqondile nganoma yisiphi isikhathi, okuholela ekunciphisweni kwesabelo semakethe osebenze kanzima ukuyakha. Lena ingozi yokuba "umnyango ovulekile wendlu" yabancintisana nabo.

Ukuhluka kuyi-chip eyingqayizivele yokuxoxisana ngomkhiqizo:

Abantu Abavamile Ukuthola Ukukhethekile: Kwabasebenzi ngabanye, ikakhulukazi abancane, izitolo ezinkulu ngokuvamile azifuni ukunikeza ukukhethekile, njengoba zikhetha ukugcina ukuguquguquka kokungenisa abaqashi abaningi.

Imikhiqizo Ingadinga Ukuhluka: Lokhu kuyiqiniso ikakhulukazi ezindaweni zokudlala zangaphakathi ezinezindawo ezinkulu, ukutshalwa kwezimali okuphezulu, noma ithonya elinamandla lomkhiqizo. Umkhiqizo ungasebenzisa ukuhluka kwawo kanye nokuntuleka kwawo njengenzuzo, okudinga ukuthi isitolo sithembise ukungabethuli abanye abancintisana nabo bohlobo olufanayo ngaphakathi kwesikhathi esithile (isb., ngesikhathi sokuqasha) kanye nangaphakathi kwesigaba esithile sebhizinisi (isb., imidlalo yabantwana, izindawo zokudlala zangaphakathi ezinetimu yangaphakathi, njll.).

Ukubaluleka Kokukhethekile: Lesi yisilinganiso esibalulekile sokulawula ubungozi. Siqinisekisa umkhawulo wokuphepha wokutshalwa kwezimali kwakho, okukuvumela ukuthi usebenze endaweni enabantu abaningi futhi uqinisekise ukuthi abantu bahamba ngezinyawo futhi bayabuya njalo.

Isiphetho: Sebenzisa iBrand, Bese Ungena Emakethe
Uma unesabelomali esikhulu kanye nezinhlelo ze- indawo yokudlala yangaphakathi enetimu enkulu, khumbula lokhu: Ungasheshi ukuxoxisana nesitolo esikhulu "ngokwakho". Le ndlela ingeyona ephumelela kakhulu futhi iyingozi kakhulu.

Izinyathelo ezifanele yilezi:

Nquma isabelomali sakho kanye nesilinganiso sakho.

Thola futhi uvikele uhlobo lwenkundla yokudlala yangaphakathi olunetimu esezingeni eliphezulu (i-franchise, ukubambisana, ukusebenza ngokubambisana).

Vumela umkhiqizo (ngokusebenzisa ulwazi lwawo lokuxoxisana kanye nethonya lomkhiqizo) ukuthi uvikele indawo eyinhloko kanye nemibandela emihle kuwe.

Ekugcineni, yakha futhi uqalise itimu i-indoo ngokusekelwe ezimweni ezinhle kakhulu nendawo esivele ivikelwe.

Ubuthakathaka bomuntu ekuxoxisaneni ukungaqiniseki kanye nokuntuleka kweprimiyamu yomkhiqizo; amandla omkhiqizo ukwethula ukugeleza kwamakhasimende okuzinzile kanye nekhono lokusebenza kobungcweti. Kuphela ngokumaka iphrojekthi yakho lapho ungathatha khona isinyathelo sokuxoxisana ne-mall, uthole irenti ephansi, indawo enhle, kanye nesivumelwano sokukhetha, ngaleyo ndlela ubeke isisekelo esiqinile sempumelelo yesikhathi eside yendikimba yakho yokudlala yangaphakathi.