Icebo lokuThetha ngeNdawo yokudlala yangaphakathi kunye neeVenkile ezinkulu: Ukuqinisekisa indawo entle kunye nerenti efanelekileyo

Nabani na oceba ukwenza njalo vula umxholo webala lokudlala langaphakathiokanye Indawo yokudlala yangaphakathi Kwivenkile enkulu, uthethathethwano nabaphathi bevenkile yeyona nto ibalulekileyo. Olu thethathethwano alupheleli nje ekumiseleni iindleko zakho zokurenta kodwa lukwachaphazela ikamva lakho ngokuthe ngqo.ibala lokudlala langaphakathiIndawo yayo, ukuhamba ngeenyawo, kunye nokhuphiswano lwemarike. Njengoko sele ubonisile, irenti ephezulu kakhulu yenza ishishini lingaqhubeki. Nangona kunjalo, iivenkile ezinkulu ngokwemvelo zidla ngokugcinela indawo yazo efanelekileyo "iibhrendi ezithembekileyo" abazithembayo. Ke ngoko, icebo lakho lokuxoxisana kufuneka lijikeleze iingcamango ezimbini eziphambili ze-"Brand Power" kunye ne-"Exclusivity."

1. Amandla okungena kwiBrand: Ukuthetha ngeLeverage
Umgaqo wokusebenza kwevenkile enkulu kukwandisa ixabiso lilonke. Bakhetha ukwazisa iimpawu ezinamandla ezinokutsala abantu abakwizinga eliphezulu, ziphucule umfanekiso wevenkile enkulu, kwaye zivelise unxibelelwano oluhle nabanye abaqeshi. Umntu ongaziwayo okanye inkampani entsha, emehlweni evenkile enkulu, idla ngokumela ukungaqiniseki okuphezulu kunye nexabiso eliphantsi lemveliso. Yiyo kanye le nto umntu othethathethana nomntu ngamnye edla ngokufumana irenti ephezulu kunye neendawo ezimbi (iikona okanye imigangatho ephezulu).

Icebo eliphumelelayo leli:

Sebenzisana Kuqala, Thetha-thethana Kamva: Umsebenzi wakho ophambili asikokuxoxa ngokuthe ngqo ngerenti nevenkile enkulu. Endaweni yoko, sebenzisana nomntu othembekileyo ibala lokudlala langaphakathi lomxholo uphawu oluyaziwayo kwimarike kunye nerekhodi ephumeleleyo, mhlawumbi ngemodeli yefranchise okanye yejoint venture.

Thetha "Njenge-Brand Entry": Gunyazisa okanye sebenzisa igama lebhrendi ukuqhuba ingxoxo. Ibhrendi ngokwayo yipaspoti yokufumana amagama angcono. Ukuthembana kwevenkile kwibhrendi eyaziwayo kudlula kakhulu oko kumntu, okukuvumela ukuba:

Indawo Ekhuselekileyo Esemgangathweni: Iivenkile ezinkulu zikulungele ukwabela uphawu lwentengiso iindawo ezixineneyo nezinomtsalane (ezifana ne-atrium ephambili okanye ecaleni kweevenkile ezithengisa izinto eziqinileyo), zinethemba lokuba ziya kutsala kwaye zigcine abathengi.

Fumana iMigqaliselo efanelekileyo yokuQesha: Ngenxa yokuba zisebenza kakuhle kwaye zikwazi ukuqhuba iimoto, iimpawu zihlala zikhusela indawo ngerenti ephantsi ngemitha yesikwere okanye isakhiwo serenti esingcono (umz., irenti ephantsi + ikhomishini yokuthengisa). Oku kuguqula ngempumelelo ingxaki yakho yokuxoxisana ibe yinzuzo yophawu.

2. "Ukufuna Ukuzikhetha": Ukwakha Umqobo Wokukhuphisana
Kwiifomathi zamava ezifana indawo yokudlala yangaphakathi yabantwana, isivumelwano sodwa (okanye ilungelo lokusebenza lodwa) sibalulekile ekukhuseleni utyalo-mali lwakho. Ngaphandle kwesigatshana sodwa, ivenkile enkulu inokwazisa umntu okhuphisana naye ngqo nangaliphi na ixesha, nto leyo ekhokelela ekuncipheni kwesabelo semarike osebenze nzima ukuyakha. Lo ngumngcipheko wokuba "ngumnyango ovulekileyo" wabakhuphisana nabo.

Ukukhetheka yiChip ekhethekileyo yokuXoxa ngeBrand:

Abantu Abafane Bafumane Ukwahluka: Kubasebenzi ngabanye, ingakumbi abancinci, iivenkile ezinkulu azifuni ukunika abantu ukwahlukana, njengoko zikhetha ukugcina ukuguquguquka kokungenisa abantu abaninzi abaqeshileyo.

Iimpawu Zingafuna Ukuzikhethela: Oku kuyinyani ngakumbi kwiindawo zokudlala zangaphakathi ezineendawo ezinkulu zomgangatho, utyalo-mali oluphezulu, okanye impembelelo enamandla yophawu. Uphawu lungasebenzisa ukwahluka kwalo kunye nokunqongophala kwalo njengesixhobo sokuxhasa, nto leyo edinga ukuba ivenkile ithembise ukuba ayizukuzisa abanye abakhuphisana nabo bohlobo olufanayo ngexesha elithile (umz., ngexesha lesivumelwano sokuqeshisa) kwaye ngaphakathi kudidi oluthile lweshishini (umz., imidlalo yabantwana, indawo yokudlala yangaphakathi enomxholo wangaphakathi, njl. njl.).

Ukubaluleka Kokukhetheka: Le yindlela ebalulekileyo yokulawula umngcipheko. Iqinisekisa umda wokhuseleko lotyalo-mali lwakho, ikuvumela ukuba usebenze kwindawo ezimeleyo kwaye uqinisekise ukuhamba ngeenyawo okuqhubekayo kunye nembuyekezo.

Isiphelo: Sebenzisa uphawu, uze ungene kwiMarike
Ukuba unebhajethi enkulu kunye nezicwangciso zakho indawo yokudlala yangaphakathi enesihloko esikhulu, khumbula oku: Musa ukungxama ukuxoxisana nevenkile enkulu "ngokwakho". Le ndlela yeyona ingasebenzi kakuhle kwaye yeyona inobungozi obukhulu.

Amanyathelo achanekileyo ngala:

Misela uhlahlo lwabiwo-mali lwakho kunye nomlinganiselo.

Chonga kwaye ukhusele uphawu lwendawo yokudlala yangaphakathi olunomxholo okumgangatho ophezulu (i-franchise, intsebenziswano, ukusebenza ngokubambisana).

Vumela uphawu (ukusebenzisa amava alo okuxoxisana kunye nempembelelo yalo) ukuba lukuqinisekisele indawo ephambili kunye neemeko ezifanelekileyo.

Okokugqibela, yakha kwaye uqalise i-indoo yetimu ngokusekelwe kwiimeko ezintle kunye nendawo esele ikhuselekile.

Ubuthathaka bomntu ekuxoxisaneni kukungaqiniseki kunye nokungabikho kweprimiyamu yophawu; amandla ophawu kukwaziswa okuzinzileyo kokuhamba kwabathengi kunye nokukwazi ukusebenza ngobungcali. Kuphela ngokufaka uphawu kwiprojekthi yakho apho unokuthatha inyathelo lokuthetha-thethana nevenkile enkulu, ufumane irenti ephantsi, indawo entle, kunye nesivumelwano sodwa, ngaloo ndlela ubeka isiseko esiqinileyo sempumelelo yexesha elide yesihloko sakho sokudlala ngaphakathi.