Njira Yokambirana za Malo Osewerera M'nyumba ndi Malo Ogulitsira: Kupeza Malo Abwino ndi Lendi Yabwino

Kwa aliyense amene akukonzekera tsegulani malo osewerera mkati mwa nyumbakapena Bwalo Losewerera M'nyumba Mu malo ogulitsira zinthu, kukambirana ndi oyang'anira malo ogulitsira zinthu ndikofunikira kwambiri. Kukambirana kumeneku sikungokhudza mtengo wanu wobwereka komanso kumakhudza tsogolo lanu mwachindunji.malo osewerera amkatiMalo ake, kuchuluka kwa anthu oyenda pansi, komanso mpikisano pamsika. Monga mwanenera, lendi yokwera kwambiri imapangitsa bizinesiyo kukhala yosakhazikika. Komabe, malo ogulitsira ambiri mwachibadwa amakonda kusungitsa malo awo abwino kwambiri kuti apeze "mabizinesi odalirika" omwe amawadalira. Chifukwa chake, njira yanu yokambirana iyenera kuzungulira mfundo ziwiri zazikulu za "Brand Power" ndi "Exclusivity."

1. Mphamvu Yolowera mu Brand: Kukambirana ndi Leverage
Mfundo yogwirira ntchito ya malo ogulitsira ndi kukweza mtengo wonse. Amakonda kuyambitsa makampani amphamvu omwe angakope anthu ambiri, kukweza chithunzi cha malo ogulitsira, ndikupanga ubale wabwino ndi anthu ena obwereka nyumba. Munthu wosadziwika kapena kampani yatsopano, m'maso mwa malo ogulitsira, nthawi zambiri amaimira kusatsimikizika kwakukulu komanso mtengo wotsika wa malo ogulitsira. Ichi ndichifukwa chake wokambirana payekha nthawi zambiri amakhala ndi lendi yokwera komanso malo osauka (makona kapena pansi patali).

Njira yopambana ndi iyi:

Gwirizanani Choyamba, Kambiranani Pambuyo pake: Ntchito yanu yaikulu si kukambirana za lendi mwachindunji ndi malo ogulitsira. M'malo mwake, gwirani ntchito ndi munthu wodalirika. bwalo lamasewera lamkati kampani yomwe imadziwika pamsika komanso mbiri yabwino, mwina kudzera mu njira ya franchise kapena joint venture.

Kukambirana ngati "Kulowa mu Brand": Lolani kapena gwiritsani ntchito dzina la brandyo pochita zokambirana. Brandyo yokha ndi pasipoti yopezera maubwino abwino. Chidaliro cha malo ogulitsira pa brand yodziwika bwino chimaposa cha munthu payekha, zomwe zimakulolani kuti:

Malo Otetezeka Kwambiri: Masitolo akuluakulu ali okonzeka kupereka malo odzaza magalimoto ambiri (monga pafupi ndi atrium yayikulu kapena pafupi ndi masitolo akuluakulu) kwa kampani inayake, pokhulupirira kuti idzakopa ndikusunga makasitomala.

Pezani Malamulo Abwino Obwereka: Chifukwa cha mphamvu zawo zogwirira ntchito komanso kuthekera kwawo kuyendetsa magalimoto, makampani nthawi zambiri amatha kupeza malo obwereka ndi lendi yotsika pa mita imodzi kapena nyumba yabwino yobwereka (monga lendi yotsika + komishoni yogulitsa). Izi zimasintha bwino vuto lanu la zokambirana kukhala phindu la lendi.

2. "Kukhala Wodzipatula" Kofuna Anthu Ambiri: Kupanga Cholepheretsa Mpikisano
Kwa mitundu yodziwika bwino monga malo osewerera ana okhala ndi mutu, mgwirizano wokhawokha (kapena ufulu wochita bizinesi yokha) ndi wofunikira kwambiri poteteza ndalama zanu. Popanda gawo lokhalokha, malo ogulitsira akhoza kuyambitsa mpikisano wanu nthawi iliyonse, zomwe zingachititse kuti gawo la msika lomwe mudagwira ntchito molimbika lichepe. Ichi ndi chiopsezo chokhala "chitseko chotseguka cha khola" kwa opikisana nawo.

Kupatula ndi Chip Yapadera Yokambirana za Mtundu:

Anthu Omwe Samakhala Ndi Malo Okha: Kwa ogwira ntchito payekha, makamaka ang'onoang'ono, malo ogulitsira nthawi zambiri safuna kupereka malo okha, chifukwa amakonda kukhala ndi mwayi wowonjezera anthu ambiri okhala ndi nyumba.

Makampani Angafune Kupatula: Izi ndi zoona makamaka m'mabwalo osewerera amkati okhala ndi malo akuluakulu pansi, ndalama zambiri, kapena mphamvu yayikulu ya kampani. Kampani ingagwiritse ntchito kusiyanasiyana kwake ndi kusowa kwake ngati njira yopezera ndalama, zomwe zimafuna kuti malo ogulitsira alonjeze kuti sadzayambitsa mpikisano wina uliwonse wamtunduwu mkati mwa nthawi inayake (monga, panthawi yobwereketsa) komanso mkati mwa gulu linalake la bizinesi (monga masewera a ana, malo osewerera amkati okhala ndi mutu wamkati, etc.).

Kufunika kwa Kupatula: Ichi ndi chiŵerengero chofunikira kwambiri chowongolera zoopsa. Chimatsimikizira chitetezo cha ndalama zomwe mwayika, zomwe zimakulolani kugwira ntchito pamalo okhazikika komanso kuonetsetsa kuti anthu ambiri akuyenda pansi komanso kuti phindu lipitirire.

Kutsiliza: Gwiritsani ntchito Brand, Kenako Lowani Mumsika
Ngati muli ndi bajeti yokwanira komanso mapulani okonzekera malo osewerera amkati okhala ndi mutu waukuluKumbukirani izi: Musafulumire kukambirana ndi malo ogulitsira zinthu monga "munthu payekha". Njira imeneyi ndi yothandiza kwambiri komanso yoopsa kwambiri.

Masitepe olondola ndi awa:

Sankhani bajeti yanu ndi kukula kwake.

Dziwani ndikuteteza mtundu wapamwamba kwambiri wa malo osewerera m'nyumba (kupatsa chilolezo, mgwirizano, kugwira ntchito limodzi).

Lolani kampani (pogwiritsa ntchito luso lake lokambirana ndi mphamvu zake) kuti ikupatseni malo abwino komanso malo abwino.

Pomaliza, pangani ndikuyambitsa mutuwo kutengera momwe zinthu zilili komanso malo omwe ali kale otetezeka.

Kufooka kwa munthu pakukambirana ndi kusatsimikizika ndi kusowa kwa mtengo wapamwamba wa kampani; mphamvu ya kampani ndi kukhazikika kwa makasitomala ake komanso luso lake logwira ntchito. Pokhapokha polemba chizindikiro cha polojekiti yanu ndi pomwe mungayambe kukambirana ndi malo ogulitsira, kupeza lendi yotsika, malo abwino, komanso mgwirizano wapadera, potero kukhazikitsa maziko olimba kuti malo anu osewerera amkati akhale opambana kwa nthawi yayitali.