Gukuraho Iterambere: Imbonerahamwe y'Intsinzi mu Isoko ry'Impamyabumenyi ry'Akarere k'Ubushinwa Rifite Irushanwa

Mu isi isa n'aho ituje y'ubucuruzi bwo ku rwego rw'akarere, intambara ikomeye irimo kubera hagati pariki z'imyidagaduro z'abana. Kubera ko hari abaturage bake kandi abandi barindwi bahatanira abakiriya, ikibazo kiragaragara: uburyo bwo kwigaragaza no gutera imbere muri iri soko ryuzuye. Nk'uko umwe mu bakozi b'inararibonye yabivuze, "Hadakoreshejwe ibicuruzwa by'indashyikirwa, biragoye guhangana." Iki "gicuruzwa cy'indashyikirwa" ntabwo ari ingano n'ibikoresho gusa; ahubwo ni ukumva neza imiterere y'ubucuruzi, imitekerereze y'abaguzi, n'ingamba zo kwamamaza.

Ishingiro ry'ibikoresho: Icyerekezo n'ibitekerezo kuri metero kare 1600
Ufite pariki nini ya metero kare 1.600, hamwe na agace ko gukiniramo gafite uburyo bworoshye bwo gukina yonyine ikora hafi metero kare 700. Iyi ni yo nyungu yawe nyamukuru mu guhangana. Mu mujyi wo mu ntara, ahantu nk'iki ni hadasanzwe, hatanga uburambe budasanzwe aho pariki nto zitabasha guhura nabwo. Ariko, nini si ko buri gihe iba nziza kurushaho. Wavuze ko umushinga wawe wa metero kare 300 "wo gushakisha mu nyanja", nubwo washowemo ishoramari rinini, ufite igipimo gito cyo kugura. Ibi bigaragaza isomo ry'ingenzi: iyo utegura imishinga mishya, ntugomba gutekereza gusa ku bintu bishya ahubwo no ku buryo uyikoresha ahora akoresha. Gukurura abantu cyane bigomba gukomeza gutuma umwana yumva ashishikajwe no kugira uruhare mu buzima bwe, aho kuba ikintu "kigaragara gusa".

Mu gihe kizaza, kuvugurura ibikoresho cyangwa gusubiramo imishinga bigomba gushyira imbere uburyo bwo gukorana n'abandi, agaciro k'uburezi, no kongera gukoreshwa. Urugero, ushobora gutangiza uturere tw’imikino y’uruhare, imikino y’ikoranabuhanga ihuza abantu, cyangwa ukavugurura buri gihe. ibikoresho byoroshye kugira ngo ubu buryo bukomeze kuba bushya ku bashyitsi basubiramo.

Ingamba zo Gutanga Ibiciro: Gukuraho Ibiciro Bidahinduka bya "Combo Punch"
Indi mbogamizi uhura nayo ni ibiciro. Mu gihe abanywanyi bishyuza hafi amayuan 20 kuri buri muntu umwe, ikarita yawe y'ubunyamuryango ya yuan 199 ku nshuro 10 zo gusura, mu gihe igiciro kingana kuri buri muntu wo gusura, igufunga mu buryo butaziguye ku giciro gihoraho. Iyo abakiriya babonye pariki yawe ari "amayuan 20 kuri buri muntu wo gusura," biragoye cyane kuzamura ibiciro mu gihe kizaza.

Icy'ingenzi ni ukwigira ku buryo bw'ubucuruzi bwa McDonald's, bushingira ku mafunguro avanze n'ibiciro bihindagurika. McDonald's ntabwo igurisha ibintu ku giti cyayo gusa, ahubwo ishyira burger, ifiriti n'ibinyobwa mu matsinda atandukanye kugira ngo yongere agaciro. Pariki yawe ishobora kubikora.

Aho kwamamaza gusa gahunda yo gusura abantu 199 kuri 10, tanga amasezerano atandukanye yo guhuza, nka:

"Umukino woroshye Pake yo kwishimisha mu muryango

Pake y'"Soft Play + Battle Horse" Little Knight

"Unlimited Fun Pass" ikoreshwa mu buryo bwinshi

Izi paki ntizongera agaciro k’ubucuruzi gusa, ahubwo zinatuma abakiriya babona byinshi mu byo paki yawe itanga, bigatuma abantu basubiramo. Ikirenzeho, iyo uhora uhindura kandi ushyira hamwe, wirinde ko ibiciro byawe "bihagarikwa" n'abaguzi.

Ubuhanzi bwo kwamamaza: Ubukangurambaga bushingiye ku birori, ubuke, n'ibitunguranye

Nkuko wabivuze, ntugomba "kwamamaza amapaki mu buryo butunguranye." Ahubwo, shyira imbaraga mu kwamamaza bishingiye ku birori.

Pake z'ibiruhuko: Mu minsi mikuru ikomeye nk'Ubunani bw'Abashinwa, Umunsi w'Abana, cyangwa Umunsi w'Igihugu, tangira gahunda z'igihe gito kandi zihariye. Izi gahunda zishobora kuba zirimo gusura abantu benshi, kubona umushinga mwinshi, n'igiciro gishimishije.

Pake z'ibiruhuko byo mu mpeshyi/mu gihe cy'itumba: Mubyaze umusaruro ku busabe bwinshi mu gihe cy'ibiruhuko by'ishuri mutanga impapuro zihariye zo gufatiraho ibiruhuko. Izi paki zigomba kuba zigamije gushishikariza abantu gusura pariki inshuro nyinshi no kuyikoresha cyane muri ibi bihe by'ubushyuhe bwinshi.

Ubu buryo bugabanya uburyo ibiciro bihinduka. Abakiriya bazamenya ko ibiciro byawe bihinduka bitewe n'igihembwe n'ipaki, bigatuma bigorana kubara "ikiguzi kuri buri rugendo." Iki kintu cyo kudateganya ibintu bitangaje cyongera gutungurwa no kubura kuri buri promosiyo, bigatuma abantu bagura ibintu byinshi mu gihe cy'umubyigano.

Kuva kuri "Bihamye" kugeza kuri "Bihinduka," Kuva kuri "Imwe" kugeza kuri "Ihuriro"
Uhanganye n'abahanganye barindwi, intambara yoroheje y'ibiciro izakugeza gusa ku gusenyuka kwa buri wese. Inyungu yawe iri mu bunini bwa pariki yawe n'ubwoko bwayo. Intego ni uguhindura iyi nyungu y'ibikoresho mo inyungu y'agaciro. Va ku kugurisha amatike yo kwinjira rimwe ujye gutanga ibicuruzwa bitandukanye. Va ku ngamba zikomeye kandi zihoraho z'ibiciro bihinduka ibiciro bihindagurika no kwamamaza bishingiye ku bikorwa. Ibi ntibizongera inyungu z'igihe gito gusa, ahubwo binatanga inzira yo kuvugurura ikirango no kongera ibiciro mu gihe kizaza.

Muri iki "pariki y'imyidagaduro "Arena," umuntu usobanukiwe neza imitekerereze y'abaguzi kandi agashyira mu bikorwa ingamba zo kwamamaza neza amaherezo azatsinda. Imishinga yawe minini kandi itandukanye ni ingabo yawe ikomeye, mu gihe ibiciro byoroshye n'ubucuruzi bushingiye ku birori ari inkota yawe ityaye. Ufite ubwirinzi bukomeye n'ubusatirizi bukomeye, uba ufite ibikoresho bihagije byo gutsinda.