"Iqhinga Lomlingo" Lenkundla Yokudlala Yangaphakathi: Amathikithi Osuku Olulodwa Ayinkohliso, Ubulungu kanye Nokugcwaliswa Kuyigolide Langempela

Njengoba umi phambi komnyango wendlu enhle kakhulu inkundla yokudlala yangaphakathi, ubheke intengo yethikithi yosuku olulodwa ekhanya esikrinini sedijithali, ungase ucabange ukuthi ubeka "intengo" ecacile ngosuku lokuzijabulisa. Kodwa iqiniso liwukuthi, lelo thikithi lifana kakhulu "ne-anchor" eklanywe ngokucophelela, iphuzu lokubhekisela. Inhloso yalo eyinhloko akuyona ukuba umshayeli wenzuzo oyinhloko kodwa ukugqamisa enye imodeli yebhizinisi, ekhangayo futhi enamandla ngokwezimali - uhlelo lobulungu kanye nama-prepaid payments. Lena yigazi leqiniso le- inkundla yokudlala yangaphakathi yetimu yesimanje.

Ithikithi Losuku Olulodwa: "I-Anchor" Yengqondo kanye Nenkomba Yenani

Ithikithi losuku olulodwa lidlala indima ecacile yamasu ku- inzuzo yenkundla yokudlala yangaphakathi indawo. Okokuqala, isebenza njenge-"anchor" enamandla yamanani. Lapho isivakashi sibona ithikithi losuku olulodwa elingu-$100 eduze kwephasi lesizini elingu-$250 noma ubulungu bonyaka obungu-$400, ubuchopho baso busebenza ngokushesha ukubala inani. "Kuyazikhokhela ngokuvakasha okungaphezu nje kokubili!" Lo mbono onamandla wenani ushintsha ngokushesha isinqumo somthengi sisuke kokuthi "Ingabe kufanele ngihambe?" siye kokuthi "Iyiphi iphasi okufanele ngiyithole?" Okwamanje, ithikithi losuku olulodwa lisebenza kahle njengesizinda, okwenza ubulungu bubonakale njengento emangalisayo.

Okwesibili, ithikithi losuku olulodwa yileli ibhizinisi lenkundla yokudlala yangaphakathiIphuzu lokuqala lokuxhumana nezilaleli eziningi kakhulu. Linikeza isivivinyo sokuzibophezela okungenaso isibopho kubavakashi abangabazayo, labo abahamba besuka kude, noma labo abenza ngokunganaki. Kodwa-ke, umgomo wokugcina wokusebenza we Inkundla Yokudlala Yangaphakathi ukuguqula laba "bavakashi abake baba khona kanye" babe "amalungu aphindaphindayo" phakathi nalolo hambo.

Inzuzo Eyinhloko: Ubulungu kanye Nokwengeza—Ukugcina Inani Lempilo Yamakhasimende

Kungani amamodeli obulungu kanye nokwengeza imali kuyinjini yenzuzo yangempela? Impendulo ilele ku-"Customer Lifetime Value" kanye ne-"Sunk Cost Fallacy."

Ukuhamba Kwemali Okusengaphambili, Okuzovala Ukuvakasha Kwesikhathi Esizayo: Uma ikhasimende lithenga iphasi yonyaka noma lifaka imali ekhadini eligciniwe, inkundla yokudlala yangaphakathi yezingane iqinisekisa ukugeleza kwemali okubalulekile ngaphambi kokuba isivakashi singene ngisho nangaphakathi. Le mali engenayo eqoqwe kusengaphambili ingasetshenziselwa imisebenzi, ukutshalwa kabusha kwezimali, noma izinzuzo zezimali, okuqinisa kakhulu impilo yezezimali yenkampani.

Ukwanda Kwemvamisa Yokuvakasha, Okwenza Ukuchitha Imali Kwesibili Kube Kukhulu: Umnikazi wephasi lonyaka ngeke eze kanye kuphela. Bangase bangene ngempelasonto engahleliwe ukuze badle ukudla, babukele umbukiso, noma bagibele indawo eyodwa noma ezimbili ezikhangayo. Ukuvakasha ngakunye kunomthelela wokusebenzisa imali eyengeziwe ekudleni, ezimpahleni, endaweni yokupaka, nokuningi. Lokhu kuthenga okubonakala sengathi kuyizehlakalo kuvame ukuba nenzuzo ephezulu kakhulu kunethikithi uqobo futhi kunegalelo elikhulu enzuzweni ehlanzekile.

Ukukhuthaza Ukwethembeka Nokunciphisa Izindleko Zokumaketha: Ubulungu bukhulisa umuzwa womphakathi kanye nokwethembeka komkhiqizo. Amalungu abelana ngokuzenzakalelayo ngolwazi lwawo ezinkundleni zokuxhumana, abe "amanxusa omkhiqizo" we inkundla yokudlala yangaphakathi yezinganeLokhu kumaketha okwenziwa ngomlomo kuvame ukuqondiswa kakhulu futhi kusebenza kahle kunemikhankaso yokukhangisa ebizayo. Ngaphezu kwalokho, ukumaketha okuqondiswe kumalungu (isb., imicimbi ekhethekile, izaphulelo) kushibhile futhi kunezinga eliphezulu lokuguqulwa.

Ukwakha uMsele Wezinto Eziphilayo: Ngohlelo lobulungu, ngaphakathi kwenkundla yokudlala inganweba ukufinyelela kwayo ezitolo ezingaxhunyiwe ku-inthanethi, ezitolo eziku-inthanethi, kanye nokuqukethwe kwedijithali (isb., uchungechunge lwe-IP lwangempela), yakha uhlelo lokusebenzisa olugxile empahla yayo yobuhlakani. Amalungu awazona nje izivakashi zangaphakathi kodwa abahlanganyeli ohlelweni lomkhiqizo wonke, kanti amandla abo okusebenzisa imali akhuliswa kakhulu.

Ukukhiqizwa Kwethrafikhi Ku-inthanethi: I-Funnel, Hhayi Isiphetho

Esikhathini sedijithali, izindawo zokudlala zangaphakathi zibandakanyeka ekudalweni okukhulu kwethrafikhi ku-inthanethi ngokusebenzisa izinkundla zokuxhumana, amapulatifomu evidiyo amafushane, kanye nokusebenzisana kwabantu abanethonya. Inhloso eyinhloko yale mizamo ukudala i-buzz, ukuheha ukunaka, nokuvuselela intshisekelo—ukuguqula ithrafikhi eku-inthanethi ibe yi-footage engaxhunyiwe ku-inthanethi. Kodwa-ke, lezi ziteshi azivamile ukuba yizikhungo zenzuzo ngokwazo. Zisebenza "njengesicupho esiphezulu se-funnel" somgomo wokugcina "wokuguqulwa kwamalungu." Impumelelo yomkhankaso oku-inthanethi ekugcineni ilinganiswa ngokuthi mangaki amalungu amasha aqashwayo nokuthi mangaki amakhadi okwengeza athengiswayo.

Isiphetho: Ukuvela "Enkundleni Yokudlala" kuya "Enkundleni Yokuphila"

Ngamafuphi, imodeli yebhizinisi yenkundla yokudlala yangaphakathi enetimu yesimanje iye yathuthuka kakhulu. Akuseyona "indawo yokudlala" elula esebenza ngokuthengisa amathikithi okungena. Ishintshe yaba "ipulatifomu yokuphila" esebenzisa i-IP enamandla kanye nokuhlangenwe nakho okuyingqayizivele njengento eyinhloko ekhangayo, isebenzisa uhlelo lobulungu njengesibopho sayo, futhi ihlose ukusebenzisa ngokujulile nokuvala inani lempilo yamakhasimende ayo.

Ngakho-ke, ngesikhathi esizayo lapho ubona inkundla yokudlala yangaphakathiIntengo yethikithi, khumbula ukuthi kumane nje "isimemo" kanye "nohlaka lokubhekisela" lombuso omkhulu wezentengiselwano. Umlingo wangempela wenzeka ngesikhathi unquma ukuba yilungu futhi ukhokhele kusengaphambili injabulo yakho yesikhathi esizayo. Abasebenzi bezingane abasebenzisa inkundla yokudlala yangaphakathi bayazi ukuthi ingcebo yangempela ayikho emalini yokungena kanye kuphela, kodwa ebudlelwaneni besikhathi eside, obukhiqiza inzuzo abakhayo nabathengi babo.