"Iqhinga Lomlingo" Lendawo Yokudlala Yangaphakathi: Amatikiti Osuku Olunye Ayinto Ehlekisayo, Ubulungu kunye Nokongeza Izinto Ezifunekayo Yigolide Yokwenyani

Njengoko umi phambi komnyango wendlu entle kakhulu ibala lokudlala langaphakathi lomxholo, ujonge ixabiso letikiti losuku olunye likhanya kwisikrini sedijithali, ungacinga ukuba ubeka "ixabiso" elicacileyo ngosuku lokonwaba. Kodwa inyani yile, elo tikiti lifana kakhulu "ne-anchor" eyilwe ngononophelo, indawo yokubhekisa. Injongo yalo ephambili ayikokuba ngumqhubi oyintloko wenzuzo kodwa kukuqaqambisa enye imodeli yeshishini enomtsalane nenamandla ngokwezimali—inkqubo yobulungu kunye neepasi ezihlawulelwayo. Le yeyona nto ibalulekileyo ebomini ibala lokudlala langaphakathi elinesihloko sanamhlanje.

Itikiti Yosuku Olunye: "I-Anchor" Yengqondo kunye Nesalathiso Sexabiso

Itikiti yosuku olunye idlala indima ecacileyo kwisicwangciso-qhinga inzuzo yebala lokudlala langaphakathi indawo. Okokuqala, isebenza njenge "isiseko sexabiso" esinamandla. Xa undwendwe lubona itikiti le-$100 yosuku olunye ecaleni kwepasi le-$250 lonyaka okanye ubulungu bonyaka be-$400, ingqondo yalo yenza ngokukhawuleza ukubala ixabiso. "Iyazihlawulela emva kokutyelela nje kabini!" Olu luvo luqinileyo ngexabiso lutshintsha ngoko nangoko isigqibo somthengi ukusuka ekubeni "Ndifanele ndiye?" ukuya ekubeni "Ndifanele ndifumane liphi ipasi?" Okwangoku, itikiti leentsuku olunye lisebenza ngokugqibeleleyo njengemvelaphi, okwenza ubulungu bubonakale njengesivumelwano esimangalisayo.

Okwesibini, itikiti losuku olunye yi ishishini lendawo yokudlala yangaphakathiIngongoma yokuqala yokunxibelelana nabaphulaphuli abaninzi. Ibonelela ngovavanyo lokungazibopheleli kwaphela kwiindwendwe ezithandabuzayo, abo bahamba besuka kude, okanye abo benza ngokungacwangciswanga. Nangona kunjalo, injongo yokugqibela yokusebenza ye Indawo yokudlala yangaphakathi kukuguqula ezi "ndwendwe zexesha elinye" zibe "ngamalungu aphindaphindayo" ngexesha lotyelelo.

Inzuzo Engundoqo: Ubulungu kunye nokongeza izinto ezintsha—Ukugcina ixabiso lobomi bonke babathengi

Kutheni ubulungu kunye neemodeli zokongeza imali ziyinjini zenzuzo yokwenyani? Impendulo ikwi "Customer Lifetime Value" kunye "neSunk Cost Fallacy."

Ukuhamba kwemali kwangaphambili, ukutyelela kwixesha elizayo: Xa umthengi ethenga ipasi yonyaka okanye efaka imali kwikhadi eligciniweyo, ibala lokudlala langaphakathi labantwana iqinisekisa ukuhamba kwemali okuxabisekileyo ngaphambi kokuba undwendwe lungene ngaphakathi. Le ngeniso eqokelelwe kwangaphambili ingasetyenziselwa imisebenzi, utyalo-mali kwakhona, okanye inzuzo yemali, nto leyo eqinisa kakhulu impilo yezemali yenkampani.

Ukwanda Kokutyelela Kwamaxesha, Okubangela Ukuchitha Imali Eyesibini: Umntu ophethe iipasi zonyaka akayi kuza kube kanye kuphela. Basenokufika ngempelaveki engacwangciswanga ukuze batye nje, babukele umngcelele, okanye bakhwele indawo enye okanye ezimbini ezikhangayo. Utyelelo ngalunye lunemali eyongezelelweyo yokutya, iimpahla, indawo yokupaka, nokunye. Olu thengiso lwesibini olubonakala ngathi luneziphumo eziphezulu zenzuzo kunetikiti ngokwalo kwaye lunegalelo elikhulu kwinzuzo ecocekileyo.

Ukukhuthaza Ukuthembeka Nokunciphisa Iindleko Zokuthengisa: Ubulungu bukhulisa umoya woluntu kunye nokuthembeka kuphawu. Amalungu abelana ngamava awo kwimidiya yoluntu, abe "ngabameli bophawu" ibala lokudlala labantwana elingaphakathi. Olu rhwebo oluthethwa ngomlomo ludla ngokuba lujoliswe ngakumbi kwaye lusebenza kakuhle kuneephulo zentengiso ezibizayo. Ngaphezu koko, urhwebo olujoliswe kumalungu (umz., imisitho ekhethekileyo, izaphulelo) lubiza kancinci kwaye lunezinga eliphezulu lokuguqulwa.

Ukwakha uMjelo woMjelo weNdalo: Ngenkqubo yobulungu, ngaphakathi kwebala lokudlala Ingandisa ukufikelela kwayo kwiindawo zokuthengisa ezingaxhunyiwe kwi-intanethi, kwiivenkile ezikwi-intanethi, nakwimixholo yedijithali (umz., uthotho lwe-IP lwantlandlolo), yakha inkqubo yokusebenzisa egxile kwipropathi yayo yobukrelekrele. Amalungu akangobantu nje kuphela abatyeleli kwiindawo zokudlala zangaphakathi kodwa ngabathathi-nxaxheba kuyo yonke inkqubo yendalo yophawu, kwaye amandla abo okuchitha imali ayanda kakhulu.

Ukuveliswa kweTrafikhi kwi-Intanethi: I-Funnel, kungekhona i-Finale

Kule mihla yedijithali, iindawo zokudlala zangaphakathi zibandakanyeka ekuvelisweni okukhulu kwethrafikhi kwi-intanethi ngeendaba zoluntu, amaqonga evidiyo amafutshane, kunye nentsebenziswano yabaphembeleli. Injongo ephambili yale mizamo kukudala ingxolo, ukutsala ingqalelo, kunye nokuvuselela umdla—ukuguqula ithrafikhi kwi-intanethi ibe yi-intanethi. Nangona kunjalo, ezi ziteshi azifane zibe ziindawo zenzuzo ngokwazo. Zisebenza "njengesithako esiphezulu" senjongo yokugqibela "yokuguqulwa kwamalungu." Impumelelo yephulo le-intanethi ekugqibeleni ilinganiswa ngokuba mangaphi amalungu amatsha eliwaqeshayo kunye nokuba mangaphi amakhadi okongeza athengiswayo.

Isiphelo: Uguquko oluvela "kwindawo yokudlala" ukuya "kwiqonga lendlela yokuphila"

Ngamafutshane, imodeli yeshishini lendawo yokudlala yangaphakathi enomxholo wanamhlanje iye yaguquka ngokusisiseko. Ayisekho "indawo yokudlala" elula esebenza ngokuthengisa amatikiti okungena. Iguquke yaba "yiqonga lendlela yokuphila" elisebenzisa i-IP enamandla kunye namava akhethekileyo njengento ephambili enomtsalane wayo, isebenzisa inkqubo yobulungu njengekhonkco layo, kwaye ijolise ekufikeleleni nzulu nasekuvaleleni ixabiso lobomi babathengi bayo.

Ngoko ke, kwixesha elizayo xa ubona indawo yokudlala yangaphakathiIxabiso letikiti, khumbula ukuba "sisimemo" kunye "nesakhelo sereferensi" sobukumkani obukhulu bezorhwebo. Umlingo wokwenyani wenzeka kwangoko xa ugqiba ekubeni lilungu kwaye uhlawulele ulonwabo lwakho lwexesha elizayo. Abantwana abasebenzisa ibala lokudlala ngaphakathi bayazi ukuba ubutyebi bokwenyani abukho kwimali yokungena kube kanye, kodwa bubudlelwane bexesha elide, obuvelisa ixabiso abakhayo nabathengi babo.