"Magic Trick" yeIndoor Playground: Matikiti ezuva rimwe chete anonyengera, Nhengo uye Kuwedzera Mari Ndiwo Mugodhi Wegoridhe Chaiwo

Paunenge wakamira pamberi pemusuwo weimba huru dingindira rekutamba mukati meimba, uchitarisa mutengo wetikiti wezuva rimwe chete uchipenya pachikirini chedhijitari, ungafunga kuti uri kuisa "mutengo" wakajeka pazuva rekunakidzwa. Asi chokwadi ndechekuti, tikiti iroro rakafanana ne "anchor" yakagadzirwa zvakanaka, nzvimbo yekutarisa. Chinangwa chayo chikuru hachisi chekuva mutyairi mukuru wepurofiti asi kuratidza imwe modhi yebhizinesi, inokwezva uye ine simba remari - sisitimu yekuva nhengo uye mapasi ekubhadhara kare. Iri ndiro ropa rechokwadi re nhandare yemukati yemukati ine dingindira remazuva ano.

Tikiti reZuva Rimwe Chete: "Chinosimudzira Pfungwa" uye Chinopa Kukosha

Tikiti rezuva rimwe chete rinoita basa rakajeka muhurongwa purofiti yenzvimbo yekutambira yemukati Nzvimbo. Chekutanga, inoshanda se "chinosimbisa mutengo" chine simba. Kana mushanyi akaona tikiti remadhora zana rimwe chete padivi petikiti remadhora mazana maviri nemakumi mashanu emwaka kana kuti nhengo yemadhora mazana mana pagore, pfungwa dzake dzinokurumidza kuverenga kukosha. "Zvinobhadhara mukati menguva dzinopfuura mbiri chete!" Kunzwisisa uku kwakasimba kwekukosha kunochinja pakarepo sarudzo yemutengi kubva pa "Ndinofanira kuenda here?" kuenda ku "Ndinofanira kuwana tikiti ripi?" Panguva ino, tikiti rezuva rimwe chete rinoshanda zvakanaka senzvimbo yekumashure, zvichiita kuti nhengo iite sechibvumirano chinoshamisa.

Chechipiri, tikiti rezuva rimwe chete ndiro bhizinesi rekutamba remukati's nzvimbo yekutanga yekutaurirana nevateereri vakawanda. Inopa kuyedzwa kwekusava nekuzvipira kune vashanyi vanozeza, avo vanofamba kubva kure, kana avo vanoita zvisina kurongeka. Zvisinei, chinangwa chikuru chekushanda kwe Nzvimbo Yekutamba Yemukati ndeyekushandura ava "vaenzi vanouya kamwe chete" kuita "nhengo dzinodzokorora" panguva iyoyo yekushanya.

Purofiti Yekutanga: Kuve Nhengo uye Kuwedzera Mari Yako—Kukosha Kwehupenyu Hwese Hwevatengi

Sei mamodheru ekuva nhengo uye ekuwedzera mari ari iwo mainjiniya ekuwana purofiti chaiyo? Mhinduro iri mu "Customer Lifetime Value" uye "Sunk Cost Fallacy."

Kufamba Kwemari Pamberi, Kuvhara Kushanya Kwemangwana: Kana mutengi akatenga pasipoti yegore negore kana kuisa mari pakadhi rine mutengo wakachengetedzwa, nzvimbo yekutambira vana yemukati inochengetedza mari yakawanda muenzi asati atombopinda mukati. Mari iyi yakaunganidzwa kare inogona kushandiswa mumabasa, kuisa mari patsva, kana kuwana purofiti, zvichisimbisa hutano hwemari hwekambani zvakanyanya.

Kuwedzera Kushanya Kwakawanda, Kunosimudzira Mari Yechipiri: Munhu ane mapasi egore negore haangouyi kamwe chete. Vanogona kuuya pakupera kwevhiki kunongoitika kuti vadye, vaone gwara, kana kutasva nzvimbo imwe chete kana mbiri dzinokwezva vanhu. Kushanya kwega kwega kune mukana wekuwedzera mari yekushandisa pakudya, zvinhu, nzvimbo yekupaka mota, nezvimwewo. Kutenga uku kunoratidzika kunge kwakajairika kunowanzova nepurofiti yakakura kupfuura tikiti pachayo uye kunobatsira zvikuru pakuwana purofiti.

Kukurudzira Kuvimbika uye Kuderedza Mari Yekushambadzira: Kuva nhengo kunoita kuti munhu ave nepfungwa yekuva munharaunda uye kuvimbika kune kambani. Nhengo dzinogovana zvavakasangana nazvo pasocial media, dzichiva "vamiriri vekambani" yekambani. nzvimbo yekutambira vana yemukatiKushambadzira uku kunowanzo shandiswa zvakanyanya uye kunoshanda kupfuura kushambadzira kunodhura. Uyezve, kushambadzira kwakanangana nenhengo (semuenzaniso, zviitiko zvakasarudzika, zvidzikiso) kwakachipa uye kune mwero wepamusoro wekuchinja.

Kuvaka Mugero weEcosystem: Kuburikidza nehurongwa hwekuva nhengo, mukati menhandare yekutambira inogona kuwedzera kusvika kwayo muzvitoro zvepamhepo, zvitoro zvepamhepo, uye zvemukati zvedhijitari (semuenzaniso, nhevedzano yepakutanga yeIP), ichivaka ecosystem yekushandisa yakavakirwa papfuma yayo yepfungwa. Nhengo hadzisi vaenzi vepanhandare yekutamba chete asi vatori vechikamu mune ecosystem yese yebrand, nekwanisi yavo yekushandisa mari yakawedzerwa zvakanyanya.

Kugadzira Traffic Pamhepo: Funnel, Kwete Mugumo

Munguva yedhijitari, nzvimbo dzekutambira vanhu mukati meimba dzinoita kuti vanhu vakawanda vasvike paindaneti kuburikidza nesocial media, mavhidhiyo mapfupi, uye kushanda pamwe chete nevanhu vane simba. Chinangwa chikuru chekuedza uku ndechekuita kuti vanhu vafarire, kukwezva vanhu, uye kukurudzira kufarira—kushandura vanhu kuti vasvike paindaneti. Zvisinei, nzira idzi hadziwanzova nzvimbo dzekuwana purofiti. Dzinoshanda se "chinokwezva vanhu" chechinangwa chikuru che "kushandura nhengo." Kubudirira kwemushandirapamwe wepaindaneti kunoyerwa nenhamba yevanhu vatsva vaanotora uye kuti anotengesa makadhi akawanda ekuwedzera.

Mhedziso: Kushanduka kubva ku "Nzvimbo Yekutamba" kuenda ku "Nzvimbo Yemararamiro"

Muchidimbu, maitiro ebhizinesi enzvimbo yekutamba yemukati ine dingindira remazuva ano achinja zvikuru. Haisisiri "nzvimbo yekutambira" iri nyore inoshanda nekutengesa matikiti ekupinda. Yashanduka kuita "puratifomu yemararamiro" inoshandisa IP ine simba uye zviitiko zvakasiyana senzvimbo yayo huru inokwezva, inoshandisa sisitimu yenhengo sechisungo chayo, uye inovavarira kushandisa zvakadzama uye kuvharira kukosha kwehupenyu hwese hwevatengi vayo.

Saka, nguva inotevera paunoona nzvimbo yekutambira yemukatiMutengo wetikiti, yeuka kuti ingori "kukokwa" uye "chimiro chekutarisa" cheumambo hukuru hwekutengeserana. Mashiripiti chaiwo anoitika paunosarudza kuva nhengo uye kubhadhara mari yako yeramangwana. Vana vanoshanda munhandare yekutamba vanoziva kuti pfuma yechokwadi haisi mumari yekupinda kamwe chete, asi muhukama hwenguva refu, hunounza kukosha hwavanovaka nevatengi vavo.