"Chinyengo Chamatsenga" cha Malo Osewerera M'nyumba: Matikiti a Tsiku Limodzi Ndi Osokeretsa, Umembala ndi Zowonjezera Ndiwo Mgodi Weniweni Wagolide

Pamene mukuima patsogolo pa khomo lolowera nyumba yokongola bwalo lamasewera lamkatiMukuyang'ana mtengo wa tikiti wa tsiku limodzi ukuonekera pazenera la digito, mungaganize kuti mukuyika "mtengo" womveka bwino patsiku losangalatsa. Koma zoona zake n'zakuti, tikitiyo ili ngati "nangula" yopangidwa mosamala, mfundo yofotokozera. Cholinga chake chachikulu sikukhala choyambitsa phindu lalikulu koma kuwunikira njira ina yamalonda yokopa komanso yamphamvu kwambiri - njira ya umembala ndi ma passport olipidwa kale. Iyi ndiye moyo weniweni wa bwalo lamasewera lamkati lamakono.

Tikiti ya Tsiku Limodzi: "Anchor" ya Maganizo ndi Chizindikiro cha Mtengo

Tikiti ya tsiku limodzi imagwira ntchito yovuta kwambiri mu phindu la malo osewerera m'nyumba Malo Ogulitsira Zinthu. Choyamba, imagwira ntchito ngati "wotsimikizira mitengo" wamphamvu. Mlendo akaona tikiti ya tsiku limodzi ya $100 pafupi ndi chiphaso cha nyengo cha $250 kapena umembala wa pachaka wa $400, ubongo wawo umawerengera mtengo mwachangu. "Imadzilipira yokha pa maulendo opitilira awiri!" Kuzindikira kwamphamvu kumeneku kwa mtengo nthawi yomweyo kumasuntha chisankho cha wogula kuchoka pa "Kodi ndipite?" kupita ku "Ndiyenera kutenga chiphaso chiti?" Pakadali pano, tikiti ya tsiku limodzi imagwira ntchito bwino kwambiri, zomwe zimapangitsa umembala kuwoneka ngati mgwirizano wodabwitsa.

Chachiwiri, tikiti ya tsiku limodzi ndi bizinesi yamasewera amkati's mfundo yoyamba yolankhulirana ndi omvera ambiri. Imapereka mayeso osadzipereka kwa alendo okayikira, omwe akuyenda kutali, kapena omwe akuchita zinthu mopupuluma. Komabe, cholinga chachikulu cha ntchito ya Bwalo Losewerera M'nyumba ndi kusintha "alendo omwe amabwerera kamodzi" awa kukhala "mamembala obwerezabwereza" paulendo womwewo.

Phindu Lofunika: Umembala ndi Zowonjezera—Kusunga Mtengo Wautali wa Makasitomala

N’chifukwa chiyani umembala ndi ma add-up models ndi omwe amapanga phindu lenileni? Yankho lake lili mu "Customer Lifetime Value" ndi "Sunk Cost Fallacy."

Kuyenda kwa Ndalama Patsogolo, Kumatseka Maulendo Amtsogolo: Kasitomala akagula chiphaso cha pachaka kapena kuyika ndalama pa khadi losungidwa, bwalo lamasewera la ana m'nyumba imasunga ndalama zamtengo wapatali mlendo asanafike ngakhale polowera. Ndalama zomwe zasonkhanitsidwa kale izi zitha kugwiritsidwa ntchito pa ntchito, kubwezeretsanso ndalama, kapena phindu lazachuma, zomwe zimalimbitsa kwambiri thanzi lazachuma la kampaniyo.

Kuchuluka kwa Maulendo Oyendera, Kukupangitsani Kuwononga Ndalama Zina: Munthu wolandira chiphaso cha pachaka samabwera kamodzi kokha. Angabwere kumapeto kwa sabata mwachisawawa kuti akadye chakudya, kuonera chionetsero, kapena kukwera malo amodzi kapena awiri okopa alendo. Ulendo uliwonse umakhala ndi mwayi wowonjezera ndalama zogulira chakudya, katundu, malo oimika magalimoto, ndi zina zambiri. Kugula kumeneku komwe kumaoneka ngati kwachisawawa nthawi zambiri kumakhala ndi phindu lalikulu kuposa tikiti yokha ndipo kumathandizira kwambiri phindu lonse.

Kulimbikitsa Kukhulupirika ndi Kuchepetsa Ndalama Zogulitsira: Umembala umalimbikitsa kukhala ndi mtima wodzidalira komanso wokhulupirika ku kampani. Mamembala amagawana zomwe akumana nazo pa malo ochezera a pa Intaneti, ndipo amakhala "akazembe a kampani" ya kampaniyi. bwalo lamasewera la ana m'nyumbaKutsatsa kumeneku nthawi zambiri kumakhala kolunjika komanso kogwira mtima kuposa ma kampeni okwera mtengo otsatsa malonda. Kuphatikiza apo, kutsatsa kolunjika kwa mamembala (monga zochitika zapadera, kuchotsera) ndikotsika mtengo ndipo kumakhala ndi chiwongola dzanja chokwera.

Kupanga Ngalawa Yozungulira Zinthu Zachilengedwe: Kudzera mu dongosolo la umembala, a mkati mwa bwalo lamasewera Ikhoza kufikira anthu ambiri m'masitolo ogulitsa pa intaneti, m'masitolo apaintaneti, komanso m'zinthu za digito (monga mndandanda woyambirira wa IP), ndikupanga njira yogwiritsira ntchito zinthu mozungulira chuma chake chanzeru. Mamembala si alendo ongosewera m'nyumba komanso ndi omwe ali nawo mu njira yonse ya malonda, ndipo mwayi wawo wogwiritsa ntchito ndalama ukuwonjezeka kwambiri.

Kupanga Magalimoto Paintaneti: Funnel, Osati Mapeto

Mu nthawi ya digito, malo osewerera amkati amatenga anthu ambiri pa intaneti kudzera pa malo ochezera a pa Intaneti, makanema afupiafupi, komanso mgwirizano pakati pa anthu otchuka. Cholinga chachikulu cha izi ndikupanga chisokonezo, kukopa chidwi, ndikuyambitsa chidwi - kusintha anthu ambiri pa intaneti kukhala anthu osadziwika. Komabe, njira izi nthawi zambiri si malo opezera phindu. Zimagwira ntchito ngati "chambo chapamwamba kwambiri" cha cholinga chachikulu cha "kusintha mamembala." Kupambana kwa kampeni yapaintaneti kumayesedwa ndi kuchuluka kwa mamembala atsopano omwe amalemba komanso kuchuluka kwa makadi owonjezera omwe amagulitsa.

Mapeto: Kusintha kuchokera ku "Malo Osewerera" kupita ku "Njira Yokhalira ndi Moyo"

Mwachidule, njira yamalonda ya malo osewerera amkati okhala ndi mutu wamakono yasintha kwambiri. Silinso "malo osewerera" osavuta omwe amagwira ntchito pogulitsa matikiti olowera. Lasanduka "nsanja ya moyo" yomwe imagwiritsa ntchito IP yamphamvu komanso zokumana nazo zapadera ngati malo okopa alendo, imagwiritsa ntchito njira ya umembala ngati mgwirizano wake, ndipo cholinga chake ndi kukulitsa ndikusunga phindu la makasitomala ake nthawi zonse.

Kotero, nthawi ina mukadzawona bwalo losewerera lamkatiMtengo wa tikiti, kumbukirani kuti ndi "chiitano" ndi "chithunzi chofotokozera" cha ufumu waukulu wamalonda. Zamatsenga zenizeni zimachitika mukangosankha kukhala membala ndikulipira pasadakhale chisangalalo chanu chamtsogolo. Ana omwe amagwira ntchito m'bwalo lamasewera amadziwa kuti chuma chenicheni sichili m'ndalama zolowera kamodzi kokha, koma muubwenzi wanthawi yayitali, wopindulitsa womwe amamanga ndi ogula awo.