Ibhalansi Phakathi Kwekhwalithi Nentengo: Kungani "Ikhwalithi Ephakeme Nezindleko Eziphansi" Ngokuvamile Kuyinkohliso Yokumaketha
Njengoba sengineminyaka eminingi kangaka ngisebenza embonini i-Joyful, ngibone into ethakazelisayo: cishe akukho nkampani engafinyelela ikhwalithi yomkhiqizo ephezulu kanye nentengo ephansi ngasikhathi sinye. Lokhu akuyona ingozi kodwa kuwukubonakaliswa kwemvelo kwezimiso zebhizinisi. Uma nje uzibophezele ekwenzeni imikhiqizo emihle kakhulu, kufanele utshale imali eningi ezintweni zokusetshenziswa, ubuciko, kanye nokulawula ikhwalithi.
Thatha umkhiqizo wethu, inkundla yokudlala yangaphakathi, njengesibonelo—kusukela ekukhetheni izinto zokusetshenziswa, siphikelela ekusebenziseni izinto zezinga eliphezulu. Awukwazi ukukhiqiza umkhiqizo wekhwalithi ephezulu ngezinto eziphansi. Imikhiqizo eyenziwe ngezinto ezisezingeni eliphansi ivame ukuba nesikhathi esifushane sokuphila, ithambekele ekulimaleni, futhi ekugcineni inciphise ukwethenjwa kwamakhasimende. Inqubo yethu yonke yokukhiqiza, kusukela ekuthengweni kwezinto kuya emasu okukhiqiza, ngisho nasekwakheni nasekufakeni, iphathwa ngokuphelele yithimba lethu langaphakathi. Asilokothi sinikeze ukufakwa kwamanye amazwe ngoba ukulawulwa kwekhwalithi kumele kudlule yonke imininingwane. Lokhu kuphathwa kwangaphakathi kusukela ekuqaleni kuze kube sekupheleni kuqinisekisa ikhwalithi yokugcina yethu imikhiqizo yezingane yokudlala yangaphakathi, kodwa futhi kusho izindleko eziphezulu ngokungenakugwenywa.
“Uthola lokho okukhokhelayo”—lokhu kuhlakanipha kwebhizinisi okudala kuseyiqiniso nanamuhla. Lokho esikuphishekelayo akuyona intengo ephansi kakhulu, kodwa ukusebenza kahle kwezindleko eziphezulu: ukufeza ubuhle kuzo zonke izici ngenkathi kugcinwa intengo efanelekile. Kodwa-ke, abantu abaningi abasha kulo mkhakha bavame ukungabi nolwazi futhi bangakhangwa kalula yizilinganiso eziphansi kakhulu. Abangakuqondi ukuthi ukukhetha inketho eshibhile kakhulu kuvame ukusho ukuvumelana okufihliwe ezintweni zokwakha, umsebenzi wobuciko, noma insizakalo, ekugcineni okuholela emphumeleni wakudala “wokuba nokuhlakanipha kwesenti nokuba yisiwula.”
Ukudala inani langempela kudinga ukwesekwa kwezindleko. Izinto zokusetshenziswa ezisezingeni eliphezulu zibiza kakhulu, ochwepheshe abanekhono bakhokhisa imali eningi ngesikhathi sabo, izinqubo zokuhlola ikhwalithi eziqinile zandisa izindleko zokuphatha, kanti ucwaningo oluqhubekayo kanye nokusungula izinto ezintsha kudinga ukutshalwa kwezimali—akukho nokukodwa kwalokhu okungafezwa ngokumane nje kunciphise amathuba. Imikhiqizo ethi “ikhwalithi ephezulu nezindleko eziphansi” ivame ukuyekethisa endaweni ethile: mhlawumbe ngobukhulu bezinto, ukunemba kokuhlanganiswa, noma isevisi yangemva kokuthengisa.
Ezimakethe ezinolwazi olungafani, intengo ivame ukuba yindlela yokukhetha elula kakhulu. Kodwa abathengi abaqondayo babheka ngale kwentengo baye kokuqukethwe: Ingabe lokhu kuzokwenzeka? ngaphakathi kwenkundla yokudlala umkhiqizo uhlala isikhathi eside? Ingabe isevisi iwuchwepheshe futhi ifika ngesikhathi? Zingakanani izindleko zobunikazi? Sibone izimo eziningi kakhulu lapho amakhasimende akhetha khona imikhiqizo eshibhile ukuze onge utshalomali lokuqala, kodwa adinge ukulungiswa noma ukushintshwa ngokushesha ngemva kwalokho, okuholela ekulahlekelweni okukhulu kwezezimali ngokuhamba kwesikhathi.
Sikholelwa ukuthi ingqikithi yebhizinisi ukushintshana ngenani. Ukuhlinzeka ngekhwalithi ephezulu ngempela inkundla yokudlala yabantwana imikhiqizo nezinsizakalo, ukukhokhisa amanani afanele, nokwakha ubudlelwano namakhasimende besikhathi eside—lena imodeli yebhizinisi eqhubekayo. Njalo lapho ikhasimende likhetha inkundla yokudlala yangaphakathi yezingane umkhiqizo, abathengi nje into ethile, kodwa futhi nokuthula kwengqondo, ukuzibophezela kobungcweti, kanye nokuzinikela kwethu okungaguquki ekhwalithini.
Kulesi sikhathi sokungabekezeli, ukugcina ikhwalithi kudinga isibindi nokubekezela. Kodwa sikholelwa ngokuqinile ukuthi ukubekezela okunjalo kuphela okungenza amakhasimende athembeke isikhathi eside futhi kuvumele inkampani ukuthi ime iqine emncintiswaneni omkhulu wemakethe. Phela, inani langempela alipheli ngokuhamba kwesikhathi; kunalokho, likhanya nakakhulu ngokuhamba kweminyaka.