Kugwirizana Pakati pa Ubwino ndi Mtengo: Chifukwa Chake "Ubwino Wapamwamba ndi Mtengo Wotsika" Nthawi Zambiri Ndi Chinyengo Chotsatsa

Popeza ndakhala mu Joyful Industry kwa zaka zambiri, ndawona chinthu chochititsa chidwi: palibe kampani iliyonse yomwe ingakwaniritse zinthu zapamwamba komanso mtengo wotsika kwambiri nthawi imodzi. Izi sizongochitika mwangozi koma ndi chiwonetsero chachilengedwe cha mfundo zamabizinesi. Bola ngati mwadzipereka kupanga zinthu zabwino kwambiri, muyenera kuyika ndalama zambiri pazinthu zopangira, luso laukadaulo, komanso kuwongolera khalidwe.

Tengani malonda athu, malo osewerera amkatiMwachitsanzo—kuyambira kusankha zinthu zopangira, timalimbikira kugwiritsa ntchito zipangizo zapamwamba. Simungathe kupanga zinthu zapamwamba ndi zinthu zosalimba. Zinthu zopangidwa ndi zinthu zosalimba nthawi zambiri zimakhala ndi moyo waufupi, zimatha kuwonongeka, ndipo pamapeto pake zimawononga chidaliro cha makasitomala. Njira yathu yonse yopangira, kuyambira kugula zinthu mpaka njira zopangira, komanso kumanga ndi kukhazikitsa, imayendetsedwa kwathunthu ndi gulu lathu lamkati. Sitipereka ntchito yokhazikitsa kunja chifukwa kuwongolera khalidwe kuyenera kukhudza chilichonse. Kasamalidwe ka mkati kameneka kamatsimikizira kuti zinthu zathu zonse zili bwino. ana m'nyumba malo osewerera zinthu, koma mosakayikira zikutanthauzanso kuti ndalama zonse zimakwera.

"Mumapeza zomwe mumalipira" —nzeru yakale iyi yamalonda ikadali yoona mpaka pano. Zimene timatsata si mtengo wotsika kwambiri, koma kugwiritsa ntchito bwino ndalama: kukwaniritsa bwino mbali zonse pamene mukukhala ndi mtengo wabwino. Komabe, anthu ambiri atsopano mumakampaniwa nthawi zambiri sakhala ndi chidziwitso ndipo amakopeka mosavuta ndi mawu otsika mtengo. Chomwe sakumvetsa ndichakuti kusankha njira yotsika mtengo nthawi zambiri kumatanthauza kusamvetsetsana kobisika pazinthu, ntchito, kapena ntchito, zomwe pamapeto pake zimapangitsa kuti pakhale zotsatira zabwino za "kukhala wanzeru komanso wopusa."

Kupanga phindu lenileni kumafuna thandizo la ndalama. Zipangizo zapamwamba kwambiri ndi zodula kwambiri, amisiri aluso amalipiritsa ndalama zambiri pa nthawi yawo, njira zowunikira bwino kwambiri zimawonjezera ndalama zoyendetsera, ndipo kafukufuku wopitilira ndi zatsopano zimafuna ndalama zogulira—palibe chilichonse mwa izi chomwe chingapezeke mwa kungochepetsa ndalama. Zinthu zomwe zimati ndi "zapamwamba komanso zotsika mtengo" nthawi zambiri zimasokonekera: mwina pakukhuthala kwa zinthu, kulondola kwa kusonkhana, kapena ntchito yogulitsa pambuyo pogulitsa.

M'misika yomwe ili ndi kusiyana kwa chidziwitso, mtengo nthawi zambiri umakhala njira yosavuta yosankhira. Koma ogula ozindikira amaona kupitirira mtengo wake koma chinthu chofunikira: Kodi izi zidzachitika? mkati mwa bwalo lamasewera Kodi malonda ake ndi aukadaulo komanso a nthawi yake? Kodi mtengo wonse wa umwini ndi wotani? Tawona zochitika zambiri pomwe makasitomala amasankha zinthu zotsika mtengo kuti asunge ndalama zoyambira, koma kenako amafunika kukonza kapena kusintha posakhalitsa, zomwe zimapangitsa kuti ndalama zambiri ziwonongeke mtsogolo.

Timakhulupirira kuti chofunika kwambiri pa bizinesi ndi kusinthana kwa phindu. Kupereka zinthu zabwino kwambiri malo osewerera ana zinthu ndi ntchito, kuyitanitsa mitengo yoyenera, ndikumanga ubale wa nthawi yayitali ndi makasitomala—iyi ndi njira yokhazikika yamalonda. Nthawi iliyonse kasitomala akasankha bwalo lamasewera la ana m'nyumba malonda, sakugula chinthu chokha, komanso mtendere wamumtima, kudzipereka kwaukadaulo, komanso kudzipereka kwathu kosalekeza pa khalidwe labwino.

Mu nthawi ino yosaleza mtima, kusunga khalidwe labwino kumafuna kulimba mtima ndi kuleza mtima. Koma timakhulupirira mwamphamvu kuti kupirira kotereku kokha ndiko kungapangitse makasitomala kudalirana kwa nthawi yayitali ndikulola kampani kuyima yolimba pampikisano waukulu wamsika. Kupatula apo, phindu lenileni silimatha pakapita nthawi; m'malo mwake, limawala kwambiri pakapita zaka.