Nkhani Zamakampani

Mu msika wamakono wa mapaki osangalatsa kwambiri, buku lakale lamasewera latha ntchito. Masiku a "ndalama zosavuta" apita—ngakhale matauni ang'onoang'ono tsopano ali ndi malo osangalalira a mabanja (FECs), ndipo malo ogulitsira zinthu ndi malo okhala mapaki ambiri opikisana.

Mu dziko lopikisana la zosangalatsa ndi maphunziro a ana, malo osewerera si malo ongosewerera masewera olimbitsa thupi okha. Ndi ndalama, chizindikiro cha kampani, komanso chinthu chofunikira kwambiri pa kukhulupirika kwa makasitomala ndi ndalama. Kusankha zida zoyenera ndi chimodzi mwa zisankho zofunika kwambiri zomwe mungapange, komabe ogula ambiri amagwera mumsampha woika patsogolo mtengo wotsika woyamba kuposa mtengo wanthawi yayitali. Apa ndi pomwe chisankho chanzeru chimayamba kugwira ntchito: malo osewerera masewera apamwamba, okonzedwa bwino ndi chuma chosakambidwa chomwe chimapindulitsa pa chitetezo, kukongola, komanso phindu. Ku HAPPY BABY, timamvetsetsa izi bwino kuposa wina aliyense, ndipo tili pano kuti tikuwonetseni chifukwa chake.

Kodi mwakonzeka kukweza ndalama zomwe mumapeza pabwalo lanu lamasewera lamkati la mamita 2000 chilimwe chino? Chinsinsi chake si kungochepetsa matikiti. Chinsinsi chenicheni cha phindu chili mu kuphatikiza kwabwino kwa kugula makasitomala pa intaneti, zomwe zikuchitika pamalopo, komanso kusintha umembala.

Kuyika ndalama m'malo osewerera masewera apamwamba sikuyenera kukhala kokwera mtengo, ngakhale pa ntchito yamtengo wapatali mamiliyoni ambiri.

Pokambirana za phindu la paki yokongola, anthu ambiri amayamba aganizira za ndalama zomwe munthu amalandira akalowa kamodzi. Komabe, kwa munthu wogwiritsa ntchito ngati "Duleyuan" (Duleyuan amatanthauza "Solo-Enjoyment Park"), tikiti yolowa kamodzi ndi chizindikiro cha msika osati gwero lalikulu la phindu. Zoona zake n'zakuti, ndalama zenizeni za pakiyi zimamangidwa pa umembala ndi ma phukusi olipidwa pasadakhale.

Anthu ambiri amakhulupirira kuti kutsegula malo osewerera ana n'kosavuta: ingogulani zida zina ndikupeza malo. Ngati mukuganiza motere, mwina mukupeputsa bizinesi yomwe ndi yaukadaulo komanso yokonzedwa bwino.

Mukakonzekera kuyika ndalama mu projekiti ya bwalo lamasewera, kugula zida zoyenera ndi chisankho chofunikira kwambiri. Ngakhale kuti n'kovuta kuyang'ana kwambiri pamitengo yotsika, ndikofunikira kukumbukira mfundo yofunika kwambiri: musamangoyang'ana mtengo; fufuzani mtengo wonse ndi mtundu wake.

Kwa aliyense amene amaika ndalama, phindu la ndalama mwachangu (ROI) ndilofunika kwambiri. Ngakhale anthu ambiri amakhulupirira kuti matikiti olowera kamodzi ndiye njira yoyenera, zoona zake n'zakuti phindu lalikulu la malo osewerera lili m'makhadi ake aumembala. Kuthekera kwa malo osewerera kuti abweze ndalama zake sikudalira matikiti amodzi koma m'malo mwake kumadalira kugulitsa umembala. Ngati mukufuna kupeza phindu la ndalama mwachangu pa malo osewerera anu, zinthu zitatu zofunika kwambiri sizingakambirane: malo abwino, kukonzekera bwino ntchito, komanso kuyang'ana kwambiri umembala.

Kuyambitsa malo osewerera kungamveke ngati ntchito yovuta, makamaka ngati mulibe chidziwitso. Koma dziwani kuti, ndi zisankho zoyenera komanso anzanu ogwirizana, mutha kupambana. Nkhaniyi ikupatsani upangiri wofunikira kuti muyendetse bwino bizinesi ya malo osewerera molimba mtima.