Chakavanzika cheMapaki Evana Asina Pundutso: Kusarudza Brand Yakakodzera ≠ Purofiti Yakavimbiswa, Rutsigiro Rwakazara Ndirwo Mambo

Mumakore achangopfuura, mapaki evana ekuvaraidza zvamera sehowa mushure memvura, zvichiva chikamu chekudyara mari chakakurumbira. Zvisinei, shure kwechiitiko ichi chiri kukura, vazhinji vevashandi vanotarisana nedambudziko rekurasikirwa, zvichitiita kuti tifunge zvakadzama nezvezvikonzero. Vazhinji vanoti kukundikana kunokonzerwa nekusasarudza brand inozivikanwa, asi ndizvo zvazviri here? Tinotenda kuti nyaya huru haisi yebrand pachayo chete, asi kana vanoisa mari vakawana mugadziri akasimba anokwanisa kupa rutsigiro rwakakwana.

Fungidzira "brand" ine halo yebrand chete asi isingakwanise kupa nhungamiro yehunyanzvi mukusarudza nzvimbo, kushongedza nharaunda, kuronga nekugadzira, uye manejimendi ekushanda. Inogona kubatsira zvakadini vanoisa mari? Zvikanganiso pakusarudza nzvimbo zvinogona kukonzera kusakwana kwemotokari; kushongedza nharaunda kusina kunaka kunoita kuti zviome kuchengeta vatengi; kuronga nekugadzira zvisina musoro, nekugona kutambirwa kwemidziyo mishoma, zvinokurumidza kukonzera kuti vana vasafarire; uye kushaikwa kwehutungamiriri hwesainzi huchaita kuti vawedzere kubatwa. paki yemukati mumatope ekushanda zvisina kunaka.

Kune rumwe rutivi, kubudirira mapaki evana ekuvaraidza Kazhinji vane mugadziri ane simba anogona kupa rutsigiro rwakakwana. Semuenzaniso, Chuangyong, iri muPanyu, Guangzhou, ine fekitori yemazuva ano inosvika 10,000 square metres. Izvi hazvisi kungovimbisa kunaka kwemidziyo chete asiwo hwaro hwekupa masevhisi akakwana. Vanoziva zvakadzama kuti kungopa michina yekuvaraidza yepamusoro-soro hakuna kukwana. Saka, masevhisi aChuangyong anofukidza zvese kubva pakuongorora kwekutanga nzvimbo kusvika pakushongedza nharaunda zvine hungwaru, kuronga nekugadzira kwesainzi, uye manejimendi ehunyanzvi hwekushanda.

Kuongorora nzvimbo ndiyo nhanho yekutanga yekubudirira. Chikwata chehunyanzvi chinogona kupa vanoisa mari mazano akanakisa ekusarudza nzvimbo zvichienderana nemamiriro emusika wemuno, tsika dzevatengi, uye kufamba kwemotokari, vachidzivirira kushomeka kunokonzerwa nekukanganisa kwekusarudza nzvimbo. Kushongedza nharaunda ndiyo "chiso" chepaki. Nzvimbo yakaita seyemwana, yakachengeteka, uye yakasununguka inogona kukurumidza kukwezva kutarisa kwevana nevabereki. Chikwata chevagadziri chaChuangyong chinogona kugadzira mapaki akasiyana ane dingindira rine mamiriro ekunze anodziya uye anofadza zvichienderana nehunhu hwenzvimbo uye zvinodiwa nevatengi.

Kuronga nekugadzira ndiwo "mweya" wepaki. Hurongwa hwekuronga hwesainzi uye hwakakodzera hahungogone chete kushandisa nzvimbo yakawanda asi, chinonyanya kukosha, kugadzira mapurojekiti emitambo anotambika uye anodyidzana anobvumira vana kufara uye kukurudzira kugona kwavo pavanenge vachitamba. Chuangyong ane timu yekugadzira ine ruzivo inotevedzera mafambiro eindasitiri uye inogara ichitsvaga nzira dzekugadzira kuti igadzirire vatengi mhinduro dzakasiyana.

Kutarisira mashandiro ndiyo kiyi yekubudirira kwepaki nguva dzose. Paki inobudirira haingodi chete midziyo yekutamba yemukati yemhando yepamusoro uye nharaunda inoyevedza asiwo sisitimu yekutarisira yesainzi uye timu yehunyanzvi yekushanda. Chuangyong inogona kupa vanoisa mari nhungamiro dzakasiyana dzekushanda, kusanganisira kudzidziswa kwevashandi, kuronga zviitiko, kusimudzira kushambadzira, uye manejimendi yekuchengetedzwa, kubatsira vanoisa mari kutanga nekukurumidza, kuvandudza mashandiro, uye kuwana budiriro inogarika.

Tinotenda zvakasimba kuti chirongwa chakarongwa zvakanaka uye chinotambika zvakanyanya paki yekutamba yevana yemukati zvinogona kukwezva vatengi zvechokwadi, kuhwina musika, uye pakupedzisira kuwana mari yakanaka. Izvi hazvisi kungovimbisa kunaka kwemidziyo chete asiwo kuratidzwa kwekukosha kwebasa rehunyanzvi rakazara. Kusarudza mugadziri anogona kupa rutsigiro rwakakwana mukuongorora nzvimbo, kushongedza nharaunda, kuronga nekugadzira, uye manejimendi ekushanda ndiyo chete nzira yekuvaka paki yekunakidzwa yevana yepamusoro, ine mukurumbira, uye inobatsira, ichipa vatengi zvigadzirwa zvepamusoro uye ruzivo zvine mutengo wakanaka. Unobvumirana here? Pane kutsvaga hunhu hwemhando yepamusoro, zviri nani kuvhura maziso ako wosarudza mugadziri akasimba anogona kuperekedza bhizinesi rako zvechokwadi!