E Kū i Waho a Kūlou paha: Nā Rula Hou o ka ʻOihana Pāka Hoʻolālā
I ka hoʻokūkū nui o kēia lā pāka kumuhana mākeke, ua pau ka puke pāʻani kahiko. Ua hala nā lā "kālā maʻalahi"—ʻoiai nā kūlanakauhale liʻiliʻi i kēia manawa e haʻaheo nei Nā Kikowaena Hoʻokipa ʻOhana (FECs), a me nā hale kūʻai kūʻai he home ia no nā paka hoʻokūkū he nui. Inā manaʻo ʻoe hiki iā ʻoe ke wehe i kahi paka leʻaleʻa ʻē aʻe a manaʻo e holomua, ke ala nei ʻoe i kahi ala ʻino. Ua hoʻomaopopo pono ka mākeke: e kūkulu i kahi ʻike kū hoʻokahi a kū i waho a hoʻomākaukau paha e hāʻule.

ʻEkolu mau mea kaua e pono ai no ka holomua
I mea e ola ai a ulu maikaʻi ai i loko o kēia ʻano ʻino, pono ʻoe e hoʻokō i ʻekolu mau mea nui:

ʻO kahi kūlana kiʻekiʻe nā mea āpau: ʻO ke koho ʻana i kahi kūpono ʻole he mea ia e hiki ai i ka pōʻino mai ka lā mua. ʻO kahi wahi maikaʻi e hoʻokele ai i ka poʻe hele wāwae, hoʻemi i nā lilo kūʻai aku, a kūkulu i ka ʻike ikaika ʻana o ka brand. I ka ʻaoʻao ʻē aʻe, ʻo kahi paka i kahi kūpono ʻole, ʻaʻohe mea nui i kona mau pono, e hakakā e huki i ka lehulehu e pono ai e loaʻa kālā.
ʻAʻole hiki ke kūkākūkā ʻia nā lako Elite: Hoʻopilikia pololei ka maikaʻi o kāu mau holo a me nā wahi hoihoi i ka ʻike a me ka palekana o ka malihini. Pono ʻoe e hui pū me nā lama alakaʻi kiʻekiʻe e kiʻi i nā lako hana kiʻekiʻe a hou. ʻO ka hōʻemi ʻana ma aneʻi ʻaʻole ia e hōʻino wale i ka ʻike o ka mea kūʻai aku akā e alakaʻi pū kekahi i nā pōʻino palekana a me nā pilikia mālama pipiʻi. Ma kēia wahi, ʻo ka mālama ʻana i nā keneta ke ʻano o ka nalowale ʻana o ka waiwai.
ʻO nā hana ʻoihana kou ala ola: ʻOiai me kahi wahi kūpono a me nā lako hana kiʻekiʻe loa, hiki i ka hoʻokele maikaʻi ʻole ke pepehi i kahi manaʻo hoʻohiki. ʻO nā mea lawelawe ʻike ʻole e alakaʻi i nā hana pono ʻole, ka lawelawe maikaʻi ʻole, a ma ka hopena, kahi ʻoihana hāʻule. Hoʻopaʻa kahi hui hana ʻoihana i kēlā me kēia ʻano o ka pāka i loko holo mālie, hoʻonui i ka ʻoluʻolu o ka malihini, a hoʻokele mau i ka waiwai.
ʻAʻohe ʻIke? ʻAʻohe Pilikia, akā...
Inā he mea hou ʻoe i kēia ʻoihana, mai hopohopo. Eia nō naʻe, pono ʻoe e akamai i kāu ʻano hana. ʻAʻole i hōʻoia ʻia ka holomua, akā hiki ke hoʻokō ʻia inā ʻoe e hahai i kēia mau lula koʻikoʻi ʻelua:
E hele i ka Hale Hana-Direct e hōʻoki i nā Middlemen: Hoʻohui ka hana ʻana me nā mea waena i nā kumukūʻai pono ʻole. ʻO ka hui pū ʻana me nā mea hoʻolako hale hana e like me HAPPY BABY® ʻaʻole wale e loaʻa iā ʻoe kahi kumukūʻai hoʻokūkū akā hōʻoiaʻiʻo hoʻi i ka maikaʻi o ka huahana a me ke kākoʻo pololei a ʻoihana ma hope o ke kūʻai aku. I ka mākeke o kēia lā, ʻo kēlā me kēia kālā i mālama ʻia ma nā kumukūʻai pono ʻole he kālā i loaʻa no ka holomua.
E hoʻolimalima i nā loea akamai i ka mākeke, ʻaʻole nā mea akamai: ʻAʻohe waiwai o ka ʻike loea a me nā ʻike o nā poʻe loea akamai. Hiki iā lākou ke kōkua iā ʻoe e pale i nā pahele pipiʻi a mālama iā ʻoe i nā miliona o nā pohō mai nā hoʻoholo maikaʻi ʻole. E hoʻomanaʻo, ʻo ka mālama ʻana i kekahi mau tausani ma nā uku ʻoihana hiki ke lilo iā ʻoe i miliona o ka loaʻa kālā i nalowale.
Kūkulu i kahi Pāka e lilo i Viral
ʻO ka nā pāka kumuhana o ka wā e hiki mai ana ʻoi aku ma mua o nā wahi e holo ai i nā wahi hoihoi; he mau ʻike kū hoʻokahi lākou, hiki ke kaʻana like ʻia e lilo i viral. Pono ʻoe e hana i kahi wahi i "Instagrammable" maoli a makemake nā malihini e kaʻana like me kā lākou mau hoaaloha a me nā mea hahai.
I ka mākeke o kēia wā, ʻaʻole lawa ka "maikaʻi"; pono ʻoe e "kūikawā." Inā ʻaʻole ʻoe mākaukau e hana i kahi wahi e kūpono ai ka buzz a weliweli, a laila ʻoi aku ka maikaʻi o ka hoʻopilikia ʻole.
Mākaukau e hana i ka mea nui e hiki mai ana? E kamaʻilio me nā poʻe loea I KĒIA LĀ e hoʻomaka i kāu huakaʻi i ka holomua!















