What You Need to Know Before Opening a Kids’ Playground in a New Mall!

Opening a children’s playground in a new mall is a promising business opportunity, but it requires careful planning and thorough research. Here are some key points to ensure success:

Mall Background Check
First, understand the mall’s background. Is it newly built or converted from another business (e.g., furniture or lighting market)? If it’s a conversion, leasing might be challenging, so assess carefully.

Surrounding Facilities
The surrounding facilities significantly impact foot traffic. Are there schools, kindergartens, or residential areas nearby? Is transportation convenient? Are there enough parking spaces? These factors are crucial for attracting families.

Management Team
Does the mall have an experienced management team? Established operators like Wanda can ensure steady foot traffic, while individually managed malls may struggle due to lack of experience.

Exclusive Agreement
If you’re the first kids' playground in the mall, sign an exclusive agreement with the owner to prevent larger competitors from entering later.

Positioning and Scale
If the mall has potential, consider building a mid-to-high-end playground of 500+ square meters to meet family needs and enhance competitiveness.

Seize the opportunity, plan thoroughly, and your children’s playground could become the highlight of the new mall!